The “Shoosh for Kids” campaign runs this weekend across Hills Football in conjunction with all member Clubs.
The core message is simple:
If you do not have anything nice to say, shoosh for kids.
This initiative tackles negative sideline behaviour to ensure junior sport remains an encouraging, safe, and enjoyable space. Rather than demanding total silence, the campaign shifts the focus entirely to positive reinforcement, so children stay motivated to keep playing.
Five Key Campaign Themes
Think Before You Speak: Take a moment to evaluate your words before shouting them out.
Keep it Positive, Keep it Fun: Celebrate effort and sportsmanship to encourage general participation.
Remember, Volunteers, Run Kids’ Sport: Show gratitude to the community members who donate their time.
Respect the Referee: Protect match officials from abuse and accept their decisions gracefully.
Let Coaches Coach: Allow team leaders to guide the players without sideline interference.
“Our message this weekend is simple: think before you speak. The ‘Shoosh for Kids’ campaign isn’t about sucking the energy out of the game; it is about filling our grounds with positivity. When we keep the atmosphere fun and encouraging, we build a stronger community and keep our kids coming back to the sport they love,” stated Hills Football CEO Jeremy Toivonen.
“Behind every match this weekend is a team of dedicated volunteers and referees who give up their time for our children. They deserve our absolute respect. I ask the Hills Football family to lead by example—support our officials, thank our volunteers, and remember that junior sport cannot exist without them.” Toivonen added.
“When adults scream instructions or criticisms from the sideline, it confuses the players and takes away their joy. We need to let our coaches coach and let our kids play. By keeping our comments positive—or choosing to shoosh—we show our children what true community spirit and sportsmanship look like.”
